Blog

This spring, Full Media served as a sponsor and mentor for The Company Lab’s Healthtech Accelerator Program in Chattanooga, TN.

If you’re involved in the healthcare industry, you should be thinking about how HIPAA affects your website. This guide serves as a great starting point for learning about HIPAA guidelines in the online world.

By having clear processes and implementing the right tools, it is possible to know whether your marketing dollars are paying off. Once you know how your online marketing strategy is impacting your bottom line you can make informed decisions about allocating your budget.

Designing an online strategy around patient experience isn’t enough unless it’s generating leads that turn into patient growth for your organization. Developing a strategy that generates leads you can track and evaluate, is crucial to measuring the success of your online marketing efforts.

Today’s patients are proactive and empowered, turning to the web to conduct health-related searches and use that information to make informed decisions about healthcare providers. How do we help these patients believe in our brand and find the information they need? The answer: create a patient-focused digital marketing strategy.

When it comes to online searching, there is no shortage of users looking for healthcare services. In fact, Google last reported that 1 in 20 searches made in their search engine is related to health. So, how can you build on this momentum in health-related searches to attract new patients?

Digitization brings new challenges and opportunities, from data security to leveraging the vast data available, healthcare organizations must stay on the cutting edge to provide a better patient experience and beat the competition. Are you ready for 2018’s challenges?

See what Full Media's clients are saying on Clutch.co.

Things are changing at Full Media! Read more about how our new website offering, ReadySites, is changing the game for small and mid-sized businesses everywhere.

Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.

Every three months, Full Media participates in a quarterly day of service. For each day of service, all four of our offices work with a local non-profit to serve the community.