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Online Advertising Blog

Wednesday, May 23rd, 2018
A new European Union regulation called the General Data Protection Regulation, or GDPR, has been garnering national media attention in the US lately. To help our clients understand these regulations, we’ve put together a brief overview of what these regulations mean, how to determine if it effects your organization, and what steps you may want to take towards compliance.
Friday, March 11th, 2016
Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.
Thursday, November 5th, 2015
Troubleshooting performance issues in paid search campaigns can be a daunting task to say the least. If you're not sure where to start, here are the three most important areas to focus your optimization efforts.
Tuesday, December 30th, 2014
When writing, you want to make sure your writing is readable, or easily understood, clear and legible for targeted readers. But how do you measure that?
Tuesday, December 16th, 2014
Tuesday, November 18th, 2014
Friday, October 31st, 2014
Monday, September 15th, 2014
A company’s privacy policy does not often get a lot of attention, but in some instances, like when Facebook was charged with violations in 2011, it can create quite the stir when there is a disparity between what you say you are doing and what you are actually doing.
Monday, September 8th, 2014
You may have heard about Google’s spiffy new tool, Google Tag Manager, but you are among a select few if you actually understand how it works.
Wednesday, August 6th, 2014
Timing is everything, for both the potential customer and advertiser.
Wednesday, July 16th, 2014