Friday, November 29th, 2013
Your non-profit probably has a website, a Facebook page and maybe even a Google + page if you are particularly savvy. But when it comes to where non-profits are investing their money, educational pamphlets, posters, and direct mail campaigns just aren’t what they used to be. Your community is moving online and SEO is essential if you want to reach them.
Friday, November 22nd, 2013
Google Alerts are simple to set up, easy to monitor, and provide some of the most useful information about our clients’ brand and reputation.
Friday, November 15th, 2013
Your newsletter’s primary purpose is to further the relationship between your company and your customers. Let’s look at some simple content strategies that can help push that relationship in the right direction.
Friday, November 8th, 2013
Gone are the days where attracting online visitors to your digital press release means including exact-matched, highly optimized anchor text within your article. Google has continually disavowed this tactic so that public relations practitioners no longer can rely on this old-school-SEO approach to garnering awareness about their company’s news, services and products.
Friday, November 1st, 2013
Hashtags are a great way to stay connected on social media and contribute to a global online conversation. They provide context and relevance. For instance, a generic or ambiguous statement can be qualified with a hashtag. Users often endorse products, brands and events using hashtags.