Rachael Sauceman, Director of Strategy
Rachael develops and executes visionary strategy for Full Media, serves as the in-house subject matter expert in healthcare Internet marketing, and identifies ongoing opportunities to add value to healthcare organizations through innovation and team member development.
A member of the team since 2013, Rachael began as an Internet Marketing Analyst, eventually becoming an Internet Marketing Team Leader before piloting her current role. She has a wide array of expertise in developing marketing strategies for healthcare clients and different medical specialties, with specific experience in developing strategies for MD referrals, YouTube TrueView campaigns and building reports to compare the effectiveness of traditional media to digital media.
She graduated from Indiana University summa cum laude with a Bachelor of Arts in International Studies and Religious Studies and a minor in Spanish. Rachael lives in a little peach house with her husband, two cats and a puppy. She loves to cook, especially local veggies, spend time outside and travel both near and far.
Articles by Rachael
- Is Google Analytics HIPAA-Compliant? - Physicians Practice
- AI in Health Care: 4 Things to Consider for Your Future Content - Strategic Health Care Marketing
- How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales - Authority Magazine