The Business: 1 on 1 Matchmaking is a boutique matchmaking service, located in Atlanta, GA. Sarah Kathryn and her team of professional matchmakers work with Atlanta and New York City’s elite singles to find love.
The Goals: The main goal of the Internet marketing and paid search engagements was to increase the number of new online leads, increase organic traffic and overall site performance in local and national search.
The Strategy: 1 on 1 Matchmaking’s primary area of service is the Atlanta area. In order help target more local visitors, Full Media’s team optimized on-site content and landing pages by using geo-targeted keywords. We also optimized 1 on 1 Matchmaking’s paid search campaign by targeting more specific areas, adding negative keywords, and writing eye-catching ads. Metrics are tracked onsite to identify prospective clients who are engaging with the website. YOY data is measured to ensure long-term growth.