The Business: Northeast Georgia Health System (NGHS) is a not-for-profit community health system dedicated to improving the health and quality of life of the people of Northeast Georgia. NGHS brings award-winning comprehensive medical services to nearly 800,000 people in more than 13 counties throughout Northeast Georgia.
The Goals: With general public uncertainly surrounding healthcare and growing concerns surrounding public health, clear communication between healthcare providers and the communities they serve is more important now than ever before. Northeast Georgia Health System’s Internet marketing goals are to meet current patient needs and recruit new patients by building trust and promoting NGHS service lines to those who will benefit from them. NGHS asked Full Media to tell their story while providing the public with quality resources in order for them to make educated decisions when seeking healthcare services via onsite and search engine optimization tactics.
The Strategy: Full Media designed a dynamic, multi-purpose website that would better communicate the wide range of service offerings at NGHS. The website has a physician search tool that allows patients to find a physician by specialty, location or his/her last name. Donations and payments can be collected quickly and securely online, while rotating, changeable splash images and integrated video vividly communicate NGHS's desire to improve the lives of those they serve.