The Business: MirrorMate® is a Charlotte, NC based ecommerce business that provides custom mirror frames to decorate basic builder-grade mirrors often used in homes and hotels. This easy-to-install decorative solution is available in a variety of styles and colors to enhance any mirror.
The Strategy: Through extensive keyword and competitive research, Full Media’s Internet marketing team identified tremendous opportunity to promote MirrorMate® products via the numerous home décor/design/remodeling sites available on the web. Using off-site blog placements, forum posts and social media campaigns, combined with cross-platform product giveaways, Full Media aimed to dramatically increase the online presence of the MirrorMate® brand.
Additionally, on-site content marketing, website technical analysis and optimization, and an aggressive return-on-investment focused pay-per-click campaign were undertaken to capture new search engine traffic opportunities.