The Business: The Longstreet Clinic is one of the largest primary care and multi-specialty practices in Georgia. With clinics in eight cities, an on-site pharmacy,a full-service laboratory and state-of-the-art diagnostic imaging services, personalized medical care is TLC’s primary objective.
The Goals: The Longstreet Clinic asked Full Media to enhance their online presence through the creation of a new website and the promotion of targeted service line offerings across multiple locations.
The Strategy: Through an extensive content marketing strategy focused on specific patient services including Bariatrics and Orthopedics, Full Media worked with TLC to build a comprehensive repository of patient information and educational content. Full Media’s Internet Marketing Team worked to increase on-site engagement, decrease site exit rates, optimize on-site conversions and drive new targeted traffic to the website. Additionally, Full Media created practice-specific sections on the website that provide knowledge about ailments, symptoms, diagnosis, treatment and recovery to promote a lifestyle of health and wellness.