Full Media Expands Paid Advertising ServicesFull Media is excited to announce the continued expansion of our paid advertising services. To better meet increasing client needs, our Online Advertising Group, which is part of our overall Internet Marketing Department, is further developing its focus on multiple forms of paid, online advertising.
Director of Online Advertising, Lauren Pickens, oversees the department, which assists clients in the following areas:
- Comprehensive strategy and budgeting recommendations for any online advertising such as CPC (cost-per-click) placements or CPM (cost-per-thousand-impressions) media buys;
- Creation, optimization and conversion analysis of individual online media campaigns or placements including, but not limited to:
1. Paid Search – Google AdWords and Microsoft AdCenter (which powers both Bing and Yahoo!)
2. Banner Ads – Via any display networks including AdWords and AdCenter or through individual media buys with website publishers
3. Facebook Ads
4. YouTube Promoted Videos
For more information, please contact us.
By Maggie Hodges