Internet Marketing: The most effective way to grow your revenueDo you remember the days when a consumer looking for a product or service picked up the yellow pages...or called his friend at the local chamber of commerce...or ran down to the local discount store and scanned the shelves for what he needed? If you do remember those days, you are one of the few.
The truth is for most people under the age of 35, the search engines are the only way they know to find what they're looking for. So for the business looking to find customers in today's world, effective internet marketing is a must.
Internet marketing and search engine optimization have been around for a few years now, but very few companies truly understand how to capitalize on it.
Some think internet marketing is only for retailers selling products to a retail customer. But countless people use the search engines to find local service providers in their community. Therefore, those local service providers should be using internet marketing to attract those customers.
Some still think that just having a pretty website is enough to best the competition. But a pretty website is almost useless if no one outside your existing contact base ever finds it. Having an effective internet marketing strategy will enable you to actually make money through your website.
Still others believe that optimizing your site with a few keywords scattered on your homepage is enough. But how many hundreds, if not thousands, of potential customers are searching for any one of a thousand keywords related to what you do? If your internet marketing strategy only optimizes you for 5-15 words, think of all the opportunity you're missing.
The bottom line is that you want to be competitive in today's rapidly changing business environment. To do so, internet marketing isn't only something you should be focused on but it is THE thing you should be focused on when it comes to generating new business. To learn more about how internet marketing can help you generate revenue please contact us.
By Kris Nordholz