Online Advertising

Google AdWords Keyword Match Types Explained

Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.
Posted: March 11th, 2016 | Permalink

The Paid Search Holy Trinity: The Three Elements to a Successful Campaign

Troubleshooting performance issues in paid search campaigns can be a daunting task to say the least. If you're not sure where to start, here are the three most important areas to focus your optimization efforts.
Posted: November 6th, 2015 | Permalink

Creating a Customized Pay-Per-Click Strategy

Posted: May 5th, 2015 | Permalink

How Do You Measure Readability?

When writing, you want to make sure your writing is readable, or easily understood, clear and legible for targeted readers. But how do you measure that?
Posted: December 30th, 2014 | Permalink

New Year. New Website?

Posted: December 16th, 2014 | Permalink